ISL clubs propose club-led model for operations and commercialization

Clubs argue that experience from the current season shows potential efficiencies and cost optimizations in league operations, production management, logistics, and administration, enabling a lean and financially sustainable league.

Clubs say they are better placed to operate in the Indian market on operations and commercialization and are prepared to work collaboratively with Genius Sports and AIFF under the proposed model.

The proposal envisions a separate entity to run the league with AIFF holding 10% equity and providing oversight and referees, while the remaining 90% would be held by the clubs.

Clubs propose offsetting Genius Sports’ annual contribution to AIFF with Rs 12.4 crore; payments to Genius Sports would be less than the current $7 million.

Genius Sports is one of the bidders for ISL commercial rights on a 15+5 year cycle, with a bid of Rs 64.39 crore per year; clubs note questions about the financial model presented.

Following internal discussions, clubs propose a club-led operation and commercialization of the ISL, with AIFF retaining 10% ownership and Genius Sports limited to data, technology, integrity solutions, fan engagement, and related products.

AIFF has scheduled a Special General Meeting in Kolkata for May 23, 2026 to discuss the commercial rights process for the ISL, IWL and other issues.

The clubs’ suggestion is presented ahead of a planned meeting with AIFF president Kalyan Chaubey on May 22, 2026.

ISL clubs, excluding East Bengal, formally propose a club-led model to run the league and handle its commercialization in an email to the AIFF hierarchy, the ISL clubs, and the Ministry of Youth Affairs and Sports Joint Secretary Kunal K.